Setting KPIs and agreeing on how to measure success is a vital step when developing an SEO strategy. It’s important that everyone involved, client and agency, are on board and on the same page when it comes to tracking performance…
Outreach and link building should form part of your overall marketing campaign (along with keyword research and on-site seo) to build natural links pointing to your website. But in order to build these links you need to form trust and…
As an agency offering link building services, we very often get this question from our clients: ‘How many links should I build to rank for a certain keyword?’. Of course, this is a very difficult question to answer. We are…
Having brand guidelines is important for any business, no matter how big or small. The purpose of a brand book is to offer an overview of all the elements that work together to create the brand and offer a framework…
When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action (CTA) somewhere in the post to offer conversion opportunities. And that’s the right way to think about it. However, there are other ways…
If you’re here reading about our Technical SEO Audit process and the value it offers to your business, we’re assuming you already know a little bit about SEO in general, but here’s a brief overview, just in case. SEO, short…
Shaping our remote culture: Mission, Vision, Values & Essential Intent Over the past six years, we have put a significant amount of effort into shaping our team culture. Always making sure we constantly adapt it to the people that are…
Copyright law is one of those topics that’s both ridiculously simple and the most complicated thing in the world. Unfortunately, there are people working online who think it’s ok to copy an image from Google and upload it to their…
Yoast SEO is a powerful plugin for WordPress.org users, which anyone running a website on WordPress should know about. Whether you’re an expert or a complete beginner in SEO, Yoast helps you make this part of the process more structured…
