Being a good Project Manager (PM) can mean different things in different agencies. It depends on the culture and the working environment of the agency, the type of services offered, as well as the size and industry of the clients….
In this growing age of digital supremacy, the press release is often incorrectly viewed as becoming a thing of the past, but as covered in one of our previous posts, it can still make up an essential part of your…
Most leaders today accept that in order to thrive in a world of complexity, we need to develop ways of working that are less hierarchical and more responsive and agile. However, when I speak to people in organisations that are…
I believe it is well known by now, that when it comes to SEO, content is one of the most important ranking factors to search engines, especially offsite content, which is where people are getting ‘in touch’ with your brand…
Mobile is everywhere. Literally. The ability to take your phone up the top of a mountain, find the website of a nearby restaurant, and reserve a table without having to use the original feature of a mobile phone is not…
So you’ve decided to redesign your website, or perhaps you’re completely rebranding your entire business? Redesigning a website could be a small spring cleaning project or one of the biggest projects you’ve undertaken to date. With everything to think about…
Whether it was the intention from day one or became clear as the route of least resistance as the train continued to gather pace – Facebook is now arguably the single most powerful advertising platform on the web. This is…
For those of you who are in the business of shaping consumer behaviour online, you know how important it is to understand the science behind online persuasion. On the internet, you have only a few seconds, if that, to persuade…
Every brand custodian, be it a brand manager, a consultant or an entrepreneur, will come across this question: “how can I build the best customer experience for my consumer?” First of all you have to make sure that every touchpoint…
