As a small business owner, you are always on the lookout for a chance to stand out to your audience. However, small businesses may find it difficult to get noticed by potential customers amongst huge corporations and their multi-million-dollar advertising…
When you’re producing hundreds of pieces of linkbuilding content, the biggest challenge is to come up with fresh ideas. Being ‘unique’ is virtually impossible but standing out from the crowd is important for many reasons. Sometimes however, the simplest of…
Whether it was the intention from day one or became clear as the route of least resistance as the train continued to gather pace – Facebook is now arguably the single most powerful advertising platform on the web. This is…
LAC 2016: Blogging With a Purpose from Aferdita Pacrami Slide 1 Most of my clients have a blog or will have thought about setting one up but more often than not they will not have really thought this through. I…
(Updated 24 August 2015) Preface I’ve been talking about engagement for quite a while and I’ve never actually put together all of my thoughts in one place. Our clients who pay attention to this stuff are prospering from it, whilst the…
To understand how digital marketing strategy can take into account online research behaviour, I will introduce our framework around the Zero Moment of Truth (ZMOT) and how to influence prospects by enabling the amplification of word of mouth. ZMOT The…
For this post, I did a bit of leg work online around the value of social media. Facebook is obviously the biggest social site online and a Facebook ‘like’ is a core metric for how much something is liked online….
