As a small business owner, you are always on the lookout for a chance to stand out to your audience. However, small businesses may find it difficult to get noticed by potential customers amongst huge corporations and their multi-million-dollar advertising…
Whether it was the intention from day one or became clear as the route of least resistance as the train continued to gather pace – Facebook is now arguably the single most powerful advertising platform on the web. This is…
Last September 2nd, part of the 90 team attended BrightonSEO, the biggest SEO conference in Europe. Whether it was the 6th or the 4th time attending the event, we still enjoyed it and had tons to learn from the talks. Here…
An Ofcom report from late in 2014 reckoned that the UK was moving ahead of other nations with its digital economy. In fact, the UK’s digital economy is now the largest of any of the G-20 member nations as a…
A new study claims that our brain is 10 times more capable of storing information than previously thought. This means that we could store all the information that is on the internet in our brains. I find this mind-blowing, but…
When I think about productivity, I usually have a combination in mind between the right mind-set, the right strategies, and the right tools used in order to get things done efficiently. We recently started a new practice at 90 Digital,…
Why is it important to categorise keywords around user intent? Google appears to be increasingly engagement driven, i.e. a website ranks well on Google because the site has trust and authority given to it by Google. This trust and authority…
There’s been a lot of discussion about CTR as a ranking factor with Searchmetrics’ 2014 ranking correlations and factors study listing CTR as a top factor. Many SEOs have believed this for some time and although some disagree there have…
I really believe in data being the source of answers to big questions. When data is well organised and structured, it makes complexity relatively simple and allows you to compare like for like. That’s why value the Searchmetrics ranking factors…
