User Experience (UX)

Not just what it looks like...how it works.

UX is not just about what a website looks and feels like, but how it works. UX Optimisation done correctly, can improve bounce rates, dwell times, pogo sticking rates, overall user engagement and conversions. It's all well and good getting high levels of traffic to your website, but UX is what makes them stay.

User Experience (UX)

Not just what it looks like...how it works.

UX is not just about what a website looks and feels like, but how it works. UX Optimisation done correctly, can improve bounce rates, dwell times, pogo sticking rates, overall user engagement and conversions. It's all well and good getting high levels of traffic to your website, but UX is what makes them stay.

What

is User

Experience?

UX is the process of auditing and optimising a website to improve the overall experience a user has when visiting. Unlike Technical SEO, which analyses a website from a search engine perspective, UX analyses a website from a user perspective and therefore focuses on the human elements: is your website easy to navigate? Are your images optimised for visually impaired users? Can mobile users access your website freely, without limitations and restrictions from using a smaller screen?

Our UX Service.

 

Our UX Services is made up of two core steps: a UX Audit and UX Optimisation.

A UX Audit is a thorough examination of a website from a user perspective, unlike the Technical SEO audit that explores a website from a search engine’s point of view. The process includes a full conversion funnel analysis, user behaviour analysis, UX review and analytics audit. These audit components explore the journey users need to take on a website from the first page they enter on to macro conversions, looking at all of the micro conversions along the way. It will outline how visitors are interacting with a website and elements of the site that are not user-friendly or structured in a logical way.

The outcome is a visual report which provides an in-depth analysis of user behaviour, site accessibility, design, content, navigation and brand, and the user journey and conversion goals; along with conclusions and recommendations ordered by priority and how to implement any fixes. The main purpose of this audit being to identify any issues that may affect user experience on the website and provide actionable next steps.

UX Optimisation is the next step in the process, where these recommendations and actionable steps are implemented. These are usually obvious navigation and design changes that need to be amended for full functionality. An alternative to UX Optimisation from a UX Audit, would be to look at Conversion Rate Optimisation (CRO). Instead of making changes for necessary functionality, some elements need to be tested as the results of a website are never guaranteed. CRO is the process of testing out different elements on a website and comparing the results before implementing any changes.

Why choose us for UX?

Our commitment to helping businesses grow online means we never miss a detail. Our experts conduct thorough site audits, delving into every page, button and full stop. We want to make sure your users will always have the best experience on your website, so we take the required time to analyse your competitors and see where you’re falling short and where you’re ahead of the game. Based on your needs, industry and target audience, we tailor each part of the process to your project and work closely with you to create effective changes on your website with impactful and meaningful results.

Optimise your User Experience
Luxury Real Estate Industry

Technical SEO

Case Study

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