Social Media
Connecting your brand with the world
Social media is a great way to improve brand awareness and improve customer and potential customer engagement. We create social media strategies that address your business KPIs so social can act as a supplement to your overall marketing initiatives and business strategy. Ongoing social media and community management gives businesses the ability to grow their social media audiences and general reach and engagement with members of the public.
Social Media
Connecting your brand with the world
Social media is a great way to improve brand awareness and improve customer and potential customer engagement. We create social media strategies that address your business KPIs so social can act as a supplement to your overall marketing initiatives and business strategy. Ongoing social media and community management gives businesses the ability to grow their social media audiences and general reach and engagement with members of the public.
Social Media Strategy
A social media strategy document includes a social media audit of your competitors, assessing your nearest search competitors as well as including business competitors with similar target markets. The strategy also includes recommended KPIs, such as:
- What we recommend you should be targeting to see an ROI on your social media marketing spend (time and money spent),
- Identification of what channels are appropriate for each segment of the consumer funnel,
- Sample tracking documentation, including a content calendar and a list of recommended tools to track your digital marketing efforts,
- Content pillars (recommended topics to post about), example social media posts, hashtag lists, follower recommendations and suggested growth metrics,
- Influencer collaboration pitches (with a few contacts to get you started), imagery and bio recommendations and scheduling tool recommendations,
- Analytics recommendations to set up ROI tracking to determine which social channels are effective.
Social Media Management
Community management is follower growth and engagement across channels in alignment with the KPIs we develop and agree upon, along with:
- Posting, the creation, and scheduling of social media posts across channels, as well as,
- Analytics and reporting: monthly reports not only on growth and engagement, but overall ROI of social activities.
Why choose us for Social Media?
We have over a decade of experience in social media marketing, having worked with Living Social, Facebook and other social powerhouses. We bring our experiences and learnings from the ever changing social world to our clients and make sure you are optimising your social strategies in the most efficient way for your business.
Read more about Social Media on the 90 Digital Blog
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