Online Reputation Management

Good reputation is more valuable than money

Online reputation is the image your brand portrays online. More precisely, what your consumers can find/say about you on social media and search engines (the top search results on brand keywords). Nowadays, online reputation is paramount as the internet changed the customer journey: before buying a product, people search for information online and what they find at this stage will influence the purchase decision. 88% of consumers are reading reviews on social media or other sites to determine the quality of a local business.

Online Reputation Management

Good reputation is more valuable than money

Online reputation is the image your brand portrays online. More precisely, what your consumers can find/say about you on social media and search engines (the top search results on brand keywords). Nowadays, online reputation is paramount as the internet changed the customer journey: before buying a product, people search for information online and what they find at this stage will influence the purchase decision. 88% of consumers are reading reviews on social media or other sites to determine the quality of a local business.

What is

Online

Reputation

Management?

Online Reputation Management is a deliberate SEO and PR effort to increase the number of positive internet discussions about a brand, while limiting the damage of any negative ones. 

When a customer goes to Google or social media to discover more about your company, what information do they find out about your brand? We can help you build a relevant and consistent brand narrative online (creating the same message across search engines and social media channels) and deliver the right story in order to induce trust.

Our Online Reputation Management Service Service.

 

Online Reputation Audit

New companies need to begin online reputation management before they even launch their brand. We thoroughly research potential brand names to ensure that there is a path to controlling your image in search and also that there is not currently a negative reputation associated with it.

For existing companies, we research the brand landscape by assessing the top Google search results for negative & positive assets that will help us understand what the image of the brand is on the internet right now. We go through interviews, review websites, press releases, publications, features, social media mentions etc. We use our own DataGrabber, a free all in one Excel data grabbing, manipulation and exporting tool for Google SERPs, Majestic and SEMRUSH, to scale this process. 

 

Online Reputation Management

Depending on your needs, we can create new content that tells the right story about the brand, optimise it, and get it published on third party websites in order to rank for your brand terms. We write articles based on what your target is looking for on Google and publish them on relevant websites with the help of our Digital PR team.  

We can also help with review management. Reviews that stand out in search results can entice people to check your business out, can improve conversions (leads, sales, signups, etc.) and indirectly help organic search engine rankings. We will create a strategy on how to choose the best websites to have reviews on and also how to ask for reviews from your customers. 

If necessary, we can help with crisis litigation. We will support you in responding to negative reviews professionally, in a way that takes some of the bite out of it. People are not looking for perfection online. What they’re really looking for is humanity and a genuine response, so a negative review can be a great opportunity to respond in a positive and transparent manner. And that has a good impact on all of your customers.

Why choose us for Online Reputation Management?

Each brand has its own image online. Sometimes it is the right one, sometimes it is not. Here at 90, we work closely with your brand management team to make sure we build a reputation online that’s in line with your business goals and tells the right brand narrative. We adapt our Online Reputation Management services according to your needs, be it positive content, increasing the number of reviews or handling a sensitive situation. 

Get started with Online Reputation Management
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