Keyword Research

Get found online the right way

Simply put, keyword research helps us understand the words and phrases consumers use to find your brand, your services and your products online. Keyword selection and optimisation is the backbone of every SEO strategy and most of our services rely on a well executed keyword research. In terms of clear KPIs it helps us to optimise so we can improve rankings and traffic.

Keyword Research

Get found online the right way

Simply put, keyword research helps us understand the words and phrases consumers use to find your brand, your services and your products online. Keyword selection and optimisation is the backbone of every SEO strategy and most of our services rely on a well executed keyword research. In terms of clear KPIs it helps us to optimise so we can improve rankings and traffic.

What is Keyword Research?

 

The Keyword Research outcome is a vetted list of relevant keywords that your website ranks for, along with additional suggestions for:

  • keywords that are already ranked in lower positions, but should be optimised (this is what we call low hanging fruit and is usually our priority).
  • keywords that should be monitored for future use (those that have a medium or high search volume and are relatively easy to rank for and thus could be ranked for if strategically undertaken).
  • keywords that aren’t a priority but should be monitored (low search volume keywords and/or difficult to rank for keywords that may pick up or become easier to rank for with time).

Why choose us for Keyword Research?

At 90 Digital, we believe that targeting a single keyword is a very dated SEO technique, instead we believe it is all about relevancy. By performing a thorough keyword research we make sure that we suggest the right “cloud” of semantically related keywords for us to optimise your website for. Much like a treasure hunt, Keyword Research is all about the discovery of missed opportunities and making sure you don’t miss any that are suitable for your target audience. Our team of experts have a wealth of experience across a variety of niche industries and are therefore highly familiar with different search terms and communities within different industries.

Get started with Keyword Research
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