What is Keyword Research?
The Keyword Research outcome is a vetted list of relevant keywords that your website ranks for, along with additional suggestions for:
- keywords that are already ranked in lower positions, but should be optimised (this is what we call low hanging fruit and is usually our priority).
- keywords that should be monitored for future use (those that have a medium or high search volume and are relatively easy to rank for and thus could be ranked for if strategically undertaken).
- keywords that aren’t a priority but should be monitored (low search volume keywords and/or difficult to rank for keywords that may pick up or become easier to rank for with time).