Digital PR is the strategy of building relationships with key influencers, Journalists or bloggers so a brand can get brand mentions, links or any kind of exposure in order to increase its online presence.
Digital Vs Traditional
Traditional PR is focused on printed/ display media mostly. But, this type of media is seeing circulation numbers dropping and actually many newspapers are embracing an online only presence. Having said that, it is made clear why it is important for any brand to move to digital and online.
Online PR offers way more capabilities of content creation and presentation, like videos, infographics and microsites. Everything is faster and more interactive, so users can really get close to your brand.
Our take on Digital PR
We will work with you to create this strategy and use our close relationships with influencers and connections in various sectors around the world to create and place relevant content where it matters most, so your brand cuts through the noise.
Most of our PR efforts are focused on original research that correlates with your brand and your target audience. We want to make sure that everything said about you online represents your brand’s story exactly how you want it to.