Content Marketing

Creating Valuable and Engaging Content

Content, whether onsite or offsite, is an imperative addition to any marketing efforts. Here at 90 Digital, we select the type of content for your specific business goals. We make sure it is well combined with your overall strategy and produce it using our in-house team of experts. A solid content strategy will help you improve the type and number of rankings you have, as well as organic traffic.

Content Marketing

Creating Valuable and Engaging Content

Content, whether onsite or offsite, is an imperative addition to any marketing efforts. Here at 90 Digital, we select the type of content for your specific business goals. We make sure it is well combined with your overall strategy and produce it using our in-house team of experts. A solid content strategy will help you improve the type and number of rankings you have, as well as organic traffic.

What is

Content

Marketing?

Content marketing is not new, it has been around since the beginning of traditional marketing. Of course, nowadays, content has transformed to mostly dynamic digital platforms, including: videos, pictures, infographics or just simple articles. Here at 90 Digital we can help you with any type of content that is relevant for your project. In order to do this we focus on three different services:

  • Content Audit
  • Content Optimisation & Creation
  • Content Strategy

Our Content Marketing Service.

 

Our Content Marketing service is made up of three core elements. Read our 5 Step Guide to Nailing your Blog Content Strategy.

Content Audit.

The goal of a content audit is to determine which content to keep as-is, which to improve and which to delete or consolidate. A content audit focuses on indexable content on a domain. This is analysed using performance metrics such as organic traffic, revenue and/or conversions, pagespeed, publish date.

Content Creation & Optimisation.

We want to make sure that any content you have on your website serves a purpose. At the same time, we need to make sure that we explain to search engines what the content is about so they rank it accordingly – this is where our creation and optimisation service comes in.

Content Strategy.

We will identify content gaps, reviewing what the competition does and if it works for them.  Finally, we will come up with a content plan in order to create a a backlog of content to be created. From this, we calculate the estimated traffic you will get from creating this new content.

Why choose us for Content Marketing?

At 90 Digital, we have an in-house expert team of strategists and writers that make sure that any kind of content you deploy works for you and your business. By monitoring and paying close attention to the whole process, we make sure that the content we create works in the most efficient way inline with any strategies. Every brand has a story to tell: we make sure that you express it in the best way possible way, whether it is on your website or offsite. 

Get started with Content Marketing
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