Setting KPIs and agreeing on how to measure success is a vital step when developing an SEO strategy. It’s important that everyone involved, client and agency, are on board and on the same page when it comes to tracking performance…
Outreach and link building should form part of your overall marketing campaign (along with keyword research and on-site seo) to build natural links pointing to your website. But in order to build these links you need to form trust and…
As an agency offering link building services, we very often get this question from our clients: ‘How many links should I build to rank for a certain keyword?’. Of course, this is a very difficult question to answer. We are…
When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action (CTA) somewhere in the post to offer conversion opportunities. And that’s the right way to think about it. However, there are other ways…
Since only 19% of the internet’s users use Bing or Yahoo (sorry, guys), most of us tend to search for answers in the same place: Google. Google searches can be broken down into two components: organic and paid searches. For…
From the very beginning of search engines, links were an important, and often the only, ranking factor. Today, for many SEO professionals, links are all that matter. For others, they are frowned upon and completely disregarded for being unethical and…
The realm of digital is becoming even more of a mystery to those out of the loop as the industry rapidly evolves. As more details make it a more daunting proposition to even those involved in the industry, the undeniable…
If you’re here reading about our Technical SEO Audit process and the value it offers to your business, we’re assuming you already know a little bit about SEO in general, but here’s a brief overview, just in case. SEO, short…
Here are 90 Digital, we’re often asked what SEO is, and if our prospects truly need it to stand out online. Our answer is almost always yes, and that isn’t just because we’re a digital marketing agency with SEO at…
What are meta tags? Meta tags are snippets of text that add additional information about your website and pages for search engines to understand. Meta tags do not appear on webpages, however, this doesn’t mean that they aren’t visible to…
