If you run a business, which also operates from a business address, then local SEO is essential in optimising your brand to local users. Almost half of Google searches have local intent, meaning they are searching for a specific product…
If you’re here reading about our UX Audit process and the value it offers to your business, we’re assuming you already know a little bit about UX in general, but here’s a brief overview, just in case. UX, short for…
A site’s backlink profile is still considered by Google as one of the most powerful elements that determine its relevance and therefore, the ranks of its pages on the search results. Read on to find out more and gain some…
Link building and outreach can in effect be done at different budget levels but to run a successful link building and outreach campaign then it’s worth investing in a few tools to help streamline the process and to enable you…
Setting KPIs and agreeing on how to measure success is a vital step when developing an SEO strategy. It’s important that everyone involved, client and agency, are on board and on the same page when it comes to tracking performance…
Outreach and link building should form part of your overall marketing campaign (along with keyword research and on-site seo) to build natural links pointing to your website. But in order to build these links you need to form trust and…
As an agency offering link building services, we very often get this question from our clients: ‘How many links should I build to rank for a certain keyword?’. Of course, this is a very difficult question to answer. We are…
When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action (CTA) somewhere in the post to offer conversion opportunities. And that’s the right way to think about it. However, there are other ways…
Since only 19% of the internet’s users use Bing or Yahoo (sorry, guys), most of us tend to search for answers in the same place: Google. Google searches can be broken down into two components: organic and paid searches. For…
From the very beginning of search engines, links were an important, and often the only, ranking factor. Today, for many SEO professionals, links are all that matter. For others, they are frowned upon and completely disregarded for being unethical and…
