Grow your brand
with 90 Digital
Improve the reach of your brand through relevant and visible content, while building authority in your industry online.
Make your website and content work for you through technical analysis, optimisation, engaging content and valuable conversions.
Reach your audience through targeted campaigns on search engines and social media and improve your overall ROI.
At 90 Digital, we use an adapted version of a marketing method called Inbound Marketing. This is the process of attracting, converting and engaging users to help a business flourish, building trust and value with its customers. The online world is constantly changing and this approach allows us to do business in a human, approachable and valuable way. Inbound marketing is a proven way to market your business, sell your products and services, and build relationships with your customers.
Attracting customers is the first step in our inbound marketing strategy. Our ‘Attract’ services turn your prospects into online users and website visitors. It entails careful consideration of your buyer personas, along with industry insights and competitor analysis. By auditing your website at this stage, we can ensure your online business is ready to face the world with a tailored approach to keyword rankings and attract the right user through a variety of channels and publications. Brand awareness plays a huge part at this stage in the process and seeing your brand grow online, while an increase of traffic flows to your site, will ensure you’re ready for the next stage of the process, which optimises for maximum conversions and sales.
89% of online consumers use search engines when making a purchase decision.
Once you have traffic coming to your website and you can see people talking about your brand online, it’s time to turn your visitors into fully qualified leads, by optimising your user journey and conversion funnel. This process involves auditing and improving each step of the funnel on your website, from colours, placement, buttons and text, to full page redesigns and content creation.
Content marketing generates 3x as many leads as traditional marketing, but costs 62% less.
Conversion Rate Optimisation
The final step in the strategy is to turn your leads into long-term customers by keeping them engaged and interested in your brand. Building communities and trusted relationships with your clients will ensure they return to your website and you gain repeat conversions. Word of mouth is still a very powerful marketing tool and so the more people you reach, the more people they will reach for you. Keeping a clean and active reputation profile, replying to reviews and complaints and being present on different platforms will show your customers that they can count on you.
88% of consumers have read reviews on social media or other sites to determine the quality of a local business.