Grow your brand
with 90 Digital
Improve the reach of your brand through relevant and visible content, while building authority in your industry online.
Convert
Make your website and content work for you through technical analysis, optimisation, engaging content and valuable conversions.
Engage
Reach your audience through targeted campaigns on search engines and social media and improve your overall ROI.
At 90 Digital, we use an adapted version of a marketing method called Inbound Marketing. This is the process of attracting, converting and engaging users to help a business flourish, building trust and value with its customers. The online world is constantly changing and this approach allows us to do business in a human, approachable and valuable way. Inbound marketing is a proven way to market your business, sell your products and services, and build relationships with your customers.
Attract
Attracting customers is the first step in our inbound marketing strategy. Our ‘Attract’ services turn your prospects into online users and website visitors. It entails careful consideration of your buyer personas, along with industry insights and competitor analysis. By auditing your website at this stage, we can ensure your online business is ready to face the world with a tailored approach to keyword rankings and attract the right user through a variety of channels and publications. Brand awareness plays a huge part at this stage in the process and seeing your brand grow online, while an increase of traffic flows to your site, will ensure you’re ready for the next stage of the process, which optimises for maximum conversions and sales.
89% of online consumers use search engines when making a purchase decision.
Convert
Once you have traffic coming to your website and you can see people talking about your brand online, it’s time to turn your visitors into fully qualified leads, by optimising your user journey and conversion funnel. This process involves auditing and improving each step of the funnel on your website, from colours, placement, buttons and text, to full page redesigns and content creation.
Content marketing generates 3x as many leads as traditional marketing, but costs 62% less.
Content Marketing
Content, whether onsite or offsite, is an imperative addition to any marketing efforts. Here at 90 Digital, we select the type of content for your specific business goals. We make sure it is well combined with your overall strategy and produce it using our in-house team of experts. A solid content strategy will help you improve the type and number of rankings you have, as well as organic traffic.
User Experience
UX is not just about what a website looks and feels like, but how it works. UX Optimisation, done correctly, can improve bounce rates, dwell times, pogo sticking rates, overall user engagement and conversions. It's all well and good getting high levels of traffic to your website, but UX is what makes users stay.
Conversion Rate Optimisation
Traffic is worthless if it does not convert on your website. Conversion Rate Optimisation is about turning your website users into subscribers, followers, prospects and customers. The user funnel is both a tricky and a simple concept in which each step needs to be analysed and optimised for maximum efficiency from both a user experience and search engine perspective to obtain the highest number of conversions from your users.
Engage
The final step in the strategy is to turn your leads into long-term customers by keeping them engaged and interested in your brand. Building communities and trusted relationships with your clients will ensure they return to your website and you gain repeat conversions. Word of mouth is still a very powerful marketing tool and so the more people you reach, the more people they will reach for you. Keeping a clean and active reputation profile, replying to reviews and complaints and being present on different platforms will show your customers that they can count on you.
88% of consumers have read reviews on social media or other sites to determine the quality of a local business.
Social Media
Social media is a great way to improve brand awareness and improve customer and potential customer engagement. We create social media strategies that address your business KPIs so social can act as a supplement to your overall marketing initiatives and business strategy. Ongoing social media and community management gives businesses the ability to grow their social media audiences and general reach and engagement with members of the public.
Online Reputation Management
Online reputation is the image your brand portrays online. More precisely, what your consumers can find/say about you on social media and search engines. Nowadays, online reputation is paramount as the internet changed the customer journey: before buying a product, people search for information online and what they find at this stage will influence the purchase decision. 88% of consumers are reading reviews on social media or other sites to determine the quality of a local business.
SEO Consultancy
SEO must always be a consistent effort - one-off SEO tactics almost never pay off. The SEO world is ever changing and you need to evolve your business in line with updates and user behaviour at all times. Hiring us as your SEO Consultants ensures that you always have someone to rely on when it comes to all of your SEO needs. We will implement your SEO strategy and monitor your competitors to make sure that you are always on top of the competition in your industry.