A presentation covering some of the work were doing around link building. Essentially the problem is that lots of agencies talk about getting links, but links alone are fairly useless — they need a framework to sit within so you know what links are useful to you, how many over time and the general makeup of anchor text for those links.

So we have built a tool to help us make sense of all of this. It’s in early stages and it’s working well, so as and when we progress the tool , we will publicly release more advanced versions of the tool here searchworks.eu/tools

Nick Garner

Nick Garner

Nick is founder of 90 Digital. Previously he was head of search at Unibet and prior to that search manager Betfair.

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