90 Digital has released a new report. This report analyses Google organic search data of 103 keywords over a period of 2.3 years. We want to understand which of the biggest US online brokers have won and lost Google traffic….
In Search Engine Optimisation (SEO), you often want to know how strong a website is. Two different metrics that attempt to measure this are Domain Authority (DA) from Moz and Trust Flow (TF) from Majestic. Both Trust flow and Domain Authority…
To understand how digital marketing strategy can take into account online research behaviour, I will introduce our framework around the Zero Moment of Truth (ZMOT) and how to influence prospects by enabling the amplification of word of mouth. ZMOT The…
Content, links, Google rankings, organic traffic, and revenue. They are all related, but their connection can be confusing. In this post I will outline two strategies for integrating content with SEO. We separate long tail keywords from the head. The head…
What is the risk of doing SEO in the iGaming sector? Keywords for casino, bingo, poker and sports-betting are very competitive because they are so commercially valuable. This means that if you want to compete, you have to play a…
This week, I did a study to learn how Majestic’s Trust Flow and Citation Flow helps predict overall the organic search engine traffic of a domain. I wanted to find out which of the two ‘flow metrics’ is better, and…
