I recently had the honour of speaking at the University of Salford about ethical SEO. Essentially the big question was; what is ethical SEO? In my view the short answer is ‘what ever you have agreed upon with your client…
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Why is it important to categorise keywords around user intent? Google appears to be increasingly engagement driven, i.e. a website ranks well on Google because the site has trust and authority given to it by Google. This trust and authority…
I really believe in data being the source of answers to big questions. When data is well organised and structured, it makes complexity relatively simple and allows you to compare like for like. That’s why value the Searchmetrics ranking factors…
If you’re into business books, you will have heard of Good to Great, the seminal business book on how certain businesses went from being good to being a template for the rest of us. Since I’ve been a fan of…
(Updated 24 August 2015) Preface I’ve been talking about engagement for quite a while and I’ve never actually put together all of my thoughts in one place. Our clients who pay attention to this stuff are prospering from it, whilst the…
I am an SEO executive and content marketer at a relatively large e-commerce site called BestHeating. Over the last three months or so I have been working non-stop on a huge new project that has been designed to bring in…
For as long as SEO has been around, so has keyword analysis. It’s the foundation of everything SEO. However, one of the greatest headaches with keywords is prioritising them easily. After all, if you’re faced with a list of 10,000…
Nick Garner here: This is an article I wrote for an e-book with Linkdex back in 2014. I just thought it would be useful to resurface it here on our own blog… I hope you find it interesting… I certainly did…
I’ve been writing up a big article for E gaming review on the huge changes that are coming through on mobile search as of April 21. One of the core features of the article is my analysis of the iGaming…
I’ve copied out most of the ‘Good to Great’ summary from Wikisummaries and added my comments to the main points within the book. If you haven’t read ‘Good to Great’ by Jim Collins, I urge you to do so. What…