A site’s backlink profile is still considered by Google as one of the most powerful elements that determine its relevance and therefore, the ranks of its pages on the search results. Read on to find out more and gain some…
Link building and outreach can in effect be done at different budget levels but to run a successful link building and outreach campaign then it’s worth investing in a few tools to help streamline the process and to enable you…
Setting KPIs and agreeing on how to measure success is a vital step when developing an SEO strategy. It’s important that everyone involved, client and agency, are on board and on the same page when it comes to tracking performance…
Outreach and link building should form part of your overall marketing campaign (along with keyword research and on-site seo) to build natural links pointing to your website. But in order to build these links you need to form trust and…
As an agency offering link building services, we very often get this question from our clients: ‘How many links should I build to rank for a certain keyword?’. Of course, this is a very difficult question to answer. We are…
Having brand guidelines is important for any business, no matter how big or small. The purpose of a brand book is to offer an overview of all the elements that work together to create the brand and offer a framework…
It’s clear that remote working is becoming more and more popular around the world. With people wanting to travel the world, work from the comfort of their own homes, avoid long commutes or just organise their day however they want,…
When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action (CTA) somewhere in the post to offer conversion opportunities. And that’s the right way to think about it. However, there are other ways…
If you are a small business owner, you might be caught between wanting to post all the time about your achievements (which is great and we high 5 you!) and having so much work to do that you cannot find…
Since only 19% of the internet’s users use Bing or Yahoo (sorry, guys), most of us tend to search for answers in the same place: Google. Google searches can be broken down into two components: organic and paid searches. For…
