What are meta tags? Meta tags are snippets of text that add additional information about your website and pages for search engines to understand. Meta tags do not appear on webpages, however, this doesn’t mean that they aren’t visible to…
Shaping our remote culture: Mission, Vision, Values & Essential Intent Over the past six years, we have put a significant amount of effort into shaping our team culture. Always making sure we constantly adapt it to the people that are…
Copyright law is one of those topics that’s both ridiculously simple and the most complicated thing in the world. Unfortunately, there are people working online who think it’s ok to copy an image from Google and upload it to their…
Yoast SEO is a powerful plugin for WordPress.org users, which anyone running a website on WordPress should know about. Whether you’re an expert or a complete beginner in SEO, Yoast helps you make this part of the process more structured…
Meet the flow metrics When working on link building projects with our clients, we often need to explain these two key metrics and their importance. An online search does not yield the results we would like it to, so we…
As marketers asking ‘why?’ should always be the first step in deciding what activity to take on but unfortunately is one that is often missed. Without knowing why we want to do something we have no way of knowing how…
Search Engine Marketing (SEM) is a competitive industry. We are all after the same thing, that first position on Google for the keywords that are relevant for our business. There’s a rankings “war” going on and sometimes the best one…
In this guide, we will help you to: Define the goals of your blog. Assess the content you already have on your blog. Come up with content ideas from your own media. Expand into topics you are not already covering….
Since the departure of the customer journey to the internet, one of your main marketing foci should be boosting your visibility in all relevant search results. The first page of a Google search is the best billboard on which you…
