For those of you who are in the business of shaping consumer behaviour online, you know how important it is to understand the science behind online persuasion. On the internet, you have only a few seconds, if that, to persuade…
Every brand custodian, be it a brand manager, a consultant or an entrepreneur, will come across this question: “how can I build the best customer experience for my consumer?” First of all you have to make sure that every touchpoint…
Electronic word-of-mouth (eWOM) has become an important factor in shaping consumer decision-making behaviour. Even so, it is still not fully understood why consumers spread eWOM and what influences their participation. How important are online reviews? With the rise of the…
Online reputation is a fancy name for “online brand image”. In other words, it’s about what other people say regarding your brand on the internet. In this case, the internet can be divided in two: SERPs (search engine results pages)…
