We’re great at..

We have a mission - to make the internet a better place. It affects everything we do, from making a site more discoverable using SEO, through to producing amazing content users love and placing it on the right sites using Digital PR. Underpinning all of this is our web development team, driven by years of marketing know how and technical experience.

  • SEO

    We have world class SEO experts making the right calls to get sites ranked.

  • Digital PR

    We produce content people love. That’s why we’re so successful with Digital Public Relations

  • Web Development

    Websites, blogs, communities. We build ease of use, security and robustness into the DNA of our web development projects

We Work with
amazing brands.


Projects & Case Studies

  • How We Write Top Quality Sports Content

    As an agency that writes a lot of sports content, we are part of a competitive market where many similar companies are battling to get themselves noticed. Potentially,...

  • Link Planning

    Introduction Link planning is calculating how many links you should build to your important pages to rank for your targeted keywords. The planning report is based on...

  • Weston Homes & Digital PR

    What does Digital PR mean at 90 Digital? And what does it mean for a brand like Weston Homes First and foremost, we identify our target – we know exactly who do we...


A business is its


Of course it's a cliché, but our team is everything to the business. Behind the scenes discovering and retaining the best talent possible is our No1 priority, because that leads to great work and happy clients. For more, read the about us section.
As of 12 Oct 2014 we have 80 people working with us. 22 in London and as distributed workforce on consultancy & Digital PR | 36 in Leeds on link acquisition | 22 in India on web development

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    Nick Garner

    Founder & Chief Strategy Officer

    Founder of 90 Digital. Nick handles client strategy and 90 Digital’s growth. Previously head of search Unibet and before that search manager Betfair.

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    Aferdita Pacrami


    Dita has 6 years experience in organic search marketing.  She makes the business run smoothly and helps steer our culture.

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    Ross Hunter

    Technical Director

    Technical Director having worked across the full SDLC as a developer, scrum master, team lead, manager and now director.

    Ross looks after our development team of 22 

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    Coen Ribbens

    Head of Operations

    Previously with Zalando, one of Europe’s biggest eCommerce businesses, Coen looks after process management and web analytics.


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    Matt Roche

    Commercial Director

    6 years experience in iGaming as a commercial manager in outreach and linkbuilding, Matt looks after our commercial relationships with clients.

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    Matt Harris

    Head of Content

    A highly regarded and experienced sports writer, Matt manages content and Digital PR for our iGaming clients.

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    Ana Veríssimo

    Head of Brand

    Previously at BBDO  and with a degree in psychology,  Ana is brand custodian for our clients, making sure projects are resonant, on brand and on message.

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    Rachel Briscoe

    CRO Manager

    With a degree in Psychology and an M.Sc. in Multimedia Systems, Rachel brings the scientific method to all your testing to make your website more functional and profitable.

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    Merike Taal

    Head of Bingo Projects

    With a degree in journalism and over 15  years’ experience in media, as a journalist, editor and press advisor.

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    Catalina Contoloru

    Joint Head of Talent

    With a background in HR and economics, Catalina jointly heads up talent acquisition.

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    Ana Marica

    Joint Head of Talent

    With a background in international marketing and human resources, Ana jointly heads up our talent acquisition activities.

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    Dave Allan

    Head of Social Content

    A highly successful track record with brands like Diageo and XBox, Dave heads up our social & creative content activities.


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    Stephen Croome

    Head of Paid Social Media

    Stephen is responsible for our clients paid social media marketing and high level campaign planning. He is also expert on conversion.


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    Julia Logan

    Chief SEO scientist

    14 years experience in advanced link analysis and blackhat SEO. She is a moderator on  Syndik8 and has her own blog irishwonder.com. Julia looks after our ‘sensitive’ SEO projects.

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    Charlotte Green

    Outreach Manager

    A graduate from Cambridge University with 5 years experience in link building and outreach management, Charlotte manages our 34 person outreach team in Leeds.

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    Cheryl Westerman

    Head of accounting and legal

    Cheryl oversees accounting and legal activities.






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    Leeds Outreach Team

    Outreach team

    We have 34 outreach specialists at our offices in Leeds. They look after our 5,000 or so 3rd party site relationships which have been built up over 6 years. Pictures of the office HERE

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    Leeds Content Creators

    Leeds Content Team

    Our parent company ICS has 60 full time writers and 350 freelancers working across 25 languages working in the same building as us. It’s a big resource.




The free all in one Excel data grabbing, manipulation and exporting tool for Google SERPs, Majestic and SEMRUSH. Or in tech language…It’s an API interface for medium scale data retrieval from SEMRUSH and Majestic and has a nice Google scraper thrown in.


Sign Up for 90 DataGrabber Updates!
We update regularly - so make sure you have the latest working version

Datagrabber is an Excel based tool which uses APIs to communicate with SEMRUSH (keyword and ranking data) and Majestic (link data from sites). It pulls the data directly into Excel and generates a spreadsheet where you can manipulate the data. You can query, slice, dice and export data in unique ways and easily aggregate large numbers of sites or pages. Datagrabber also scrapes Google and has a feature called Share of Search that gives you a very concise overview on who is ranking for what keyword amongst a particular keyword group. One important thing…It’s not Mac Friendly. Bummer I know. Click here for DataGrabber Tutorials




More on DataGrabber Features:

Full Intro to DataGrabber


Majestic provides link data from sites:

  • link profile, backlink history, anchor text, top backlinks and top pages
  • Best back links for link discovery
  • Domain history for link growth and many other metrics
  • Top pages for link prospecting (best back links on a domain)
  • Fast reports.


Levering the SEMRUSH API

SEMRUSH provides keyword and ranking data:

  • Domain info for checking rankings for a domain either per country or in the whole database
  • Ranks for URL to see a particular page on a domain ranks instead of querying the whole domain
  • Ranks for domain to discover what common keywords one site has with another group of sites



GOOGLE Scraper
  • Scrape Google in multiple ways and export to Excel
  • Get up to 1,000 results per keyword
  • Scrape in any language or location
  • Set randomised minimum and maximum intervals between scrapes to prevent Google from blocking your IP address


Share of search

Share of Search tool aggregates SERPs data to show you a whole ranking landscape in one page.

  • Discover which sites are the most successful for a particular keyword group
  • See what other sites rank on a set of phrases and view their relative share of search and the specific phrases and pages they rank for
  • Source the original data through Google Keyword Planner, download the data, multiply search volume by cost per click and re-order, bring into datagrabber and run share of search
  • Alternatively click ‘Search Volume’ to get data direct from SEMRUSH and then run share of search
  • Set min pause and max pause randomiser to keep your IP unblocked
  • Query for share of search any time


URL Trimmer

Add and strip URL elements. This is very useful for vlookups and other data manipulation.

Title Tag Scraper / Language Finder
  • Upload a list of up to 1500 urls and get their title tags!
  • Upload a list of up to 1500 and we use an algo to find what language the page is.




Our blog is a great way to just get ideas out there. We encourage as many of the team to contribute to it as possible. Enjoy!

Browse All Posts

Let’s Talk…

Email: contact@90digital.com

London: +44 207 193 7270 | Leeds: +44 113 207 9287

90 DIGITAL London (Head Office),
72-75 Marylebone High Street,
London, W1U 5JW
How to get to the London office | MAP

90 DIGITAL Leeds,
Manor House, Manor Street,
Leeds, LS71PZ | MAP | Pics of Leeds Office